A market research Vietnam report on automotive repairing and maintenance consumer behavior conducted by NMK LLC, a Vietnam market research company, has been released. The report surveyed information about customer behavior on automobile repairing and maintenance in Vietnam.
The survey is designed to obtain the information on consumer behavior of Automobile Users in using maintenance and repairing services. The search is conducted in Hanoi and Ho Chi Minh City by combining interviewing and online method addressed to consumers who owned and used cars.
The Automobile Maintenance and Repairing Consumer Report addressed the questions to 361 people lived in Hanoi and Ho Chi Minh City, age from 20 to 50+, who are now owning and using cars about their experience in consuming maintenance and repairing services. The survey targeted in four groups of responders including: Drivers, Officers, Business Owners and Others. To limit the effect of living area on consumer behavior, the survey aimed to obtain information in well distributed areas within Hanoi and Ho Chi Minh City classifying in five main groups: office buildings, residences, Car Dealers, Garages and washing shops.
The primary aim of the Automobile Maintenance and Repairing Consumer Report was to assess the prevalence and trends in substance uses and related behaviors of using maintenance and repairing services for their cars in Hanoi and Ho Chi Minh City, Vietnam.
The objectives were:
- To find the facts of individual substance use of maintenance, parts replacement and washing service.
- To identify the key individual determinants of behavior on consuming services.
To report on long-term trends in substance use among automobile users in Hanoi and Ho Chi Minh City and estimate the behavior of consumers in Vietnam.
Sampling
Participants are from Hanoi and Ho Chi Minh City, Vietnam, aged from 20 to 50+, owning/using cars in Vietnam.
The sample design was randomly selected users containing 361 participants in Hanoi and Ho Chi Minh City, Vietnam. The survey was focused mainly on automobile users who frequently and directly using car and also services for their cars.
Methodology
In-person survey and online method was applied in this survey. The survey was conducted randomly selected area with wide range of locations classifying in five main groups: office, residence, car dealers, garages and washing shop.
Questionnaires and Screening tools
The survey was comprised of 55 multiple choice items including 24 open-ended questions. Information was requested on personal information, brand of car owned/used, understanding on car services, and substance use of maintenance, part replacement and washing services.
Questions 20 through 51 in the survey dealt with consumer behavior and tried to abstract the source of their making decision.
Question 8 through 19 was designed to attempt the brand of car, refueling behavior and frequency of use.
The survey report is describled into the outline as follows:
PREFACE
INTRODUCTION
METHODOLOGY
Sampling
Methodology
Limitation
Procedures
Questionnaires and Screening Tools
Definition of Substance Use
How to read the graphs
General information
GENERAL DEMOGRAPHIC INFORMATION
Demographic Characteristics
Car Brand Owned
Car Usage
Retention Period
FINDINGS
Safety checking and Car troubles
Substance use – Safety checking service
Place for taking Safety Checking Service
Safety checking price
Washing cars
Substance use
Washing car price
Changing oil
Triggers to Change oil
Substance use
Changing oil price
Replacing Tires
Triggers to replace tires
Places for replacing tires
Replacing tires price
Replacing Battery
Places to replace battery
Replacing battery price
Car Accessories
Places to buy Car Accessories
Auto Maintenance and Dent Repair
Maintenance and Dent repairs
Car Insurance
Substance use
Insurance Price
Refueling
Place to Refuel
Clients interested in survey report might contact our survey team at ic@nmkin.com or call to +84 33 7572 999 for support.
